This also helps you link your various marketing platforms under a specific environment. That means using the same colors, fonts, and other visual elements to reinforce that consistency principle throughout your entire market reach. When a potential customer picks up a product, reads an article, sees an advertisement, or visits a website under your company name, they should all convey a similar design scheme that defines your brand. All that matters is that you are consistent with it.ĭesign and styling should also fall under this principle. It doesn't really matter what that theme is in terms of integrated marketing. Public relations, social media, paid advertising, and content creation must all fall under a theme. Everything you and your company do, say, create, and sell must be consistent across the board.

Think about your brand, your company mission statement, the purpose behind your business. The first and most important principle behind integrated marketing is consistency. The bullet points describe some great examples of where you can use the principle alongside your existing strategy.

Here I'll explain each of these principles along with why they're important, and how you can easily apply them to your own marketing strategy. In order to understand and effectively use integrated marketing, you must first learn the four core principles behind it. At the same time, it's about developing the appropriate ecosystem for the profitability of your business. It's all about finding a good balance between all your various marketing channels. Integrated marketing is the solution to this problem. Many people run into problems with this because the new strategies eventually come into conflict with the old. Often times this is misinterpreted by the act of adding marketing tactics to your overall plan. Integrated marketing is not a marketing strategy, but how you deliver a marketing strategy. Integrated marketing deliciously blends all the various disciplines of selling a product or service into one unified battle strategy.

4 principles of marketing